"ETHOS"

Twelve years have passed since brand was launched in 2008, and the brand logo has renewed from this 2021 AW season.

This season, the theme is "ETHOS" which means personal "habit" and local "habit" in the brand concept.

When creating the collection, it led to the result of retuning to the beginning and re-questioning the meaning of material

existence based on the brand concept and the actions (habits and customs) of each individual to live.

It also includes the desire to resist homogenization due to information overload in the world, albeit slightly.

Shot by   Jun Yasui

Styled by   Shotaro Yamaguchi

Hair by   Fumihito Maehara

Makeup by    Nobuko Maekawa

Model    Jack / Mateen / Yulia / Maryam